Disney: to raise the bar, the firm announces an unprecedented turnaround

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Çis still moving at Disney. While Bob Chapek had just taken the helm of the Disney company, the CEO has just resigned. He leaves his post for reasons that have not been explained. communicated by the company. The big-eared firm has therefore just found a replacement. And not just any since it is a former member of the Disney team.

Disney: to raise the bar, the firm announces an unprecedented turnaround

The d&eacute ;from Bob Chapek

In February 2020, Bob Iger, former Walt Disney Company CEO steps down and names himself a successor: Bob Chapek. The latter therefore took over and took care of the of the largest film company in the world for more than two years. However, after these few months of service, Bob Chapek comes to Canada. his turn to resign.

Disney: to raise the bar, the firm announces an unprecedented turnaround

To fill the void left by Bob Chapek,So Bob Iger is back at; head of the Walt Disney Company for an indefinite period. According to the media Business Insider, the transition between Bob Iger and Bob Chapek had not gone very well. According to the report, Bob Iger would regret his decision to step down. Bob Chapek. According to the sources cited in the report, the transition between the two CEOs has not been smooth. fluid, especially once the business has been affected by the COVID-19 pandemic in the spring of 2020.

The return of Bob Iger

Late Sunday evening, Disney announced the return of Bob Iger as CEO of the firm. It is reported that Bob Chapek resigned; of his own free will and reminded himself of Bob Iger to transition. Susan Arnold, Chair of the Board of Directors said; in a press release que:

We thank Bob Chapek for his services to; Disney over its long career, including guiding the company to; through the unprecedented challenges of the pandemic. The Board of Directors concluded that as Disney enters an increasingly complex period of industry transformation, Bob Iger is ideally placed. to lead the company; to through this pivotal period.

Disney: to raise the bar, the firm announces an unprecedented turnaround

Bob Iger’s first stint as the big boss of the Disney industry took place; from 2005 to; 2020. A reign during which he oversaw major restructurings in the company such as the acquisitions of LucasFilm, Marvel Studios and Pixar. Bob Iger also orchestrated; the merger between Disney and 21st Century Fox and the launch of the Disney+ platform. In short, he is a man who knows what he is talking about and who has managed; the Disney business with an iron fist for 15 consecutive years. Susan Arnold did not fail to to sing his praises:

Mr. Iger has the deep respect of the Disney management team, with whom he has worked; in close collaboration until his departure as executive chairman 11 months ago, and he is widely admired; by Disney employees worldwide, which will allow for a smooth transition of leadership. 

Bob Iger spoke for himself. on this totally unexpected change of direction:

I am extremely optimistic for the future of this great company and delighted that the board has asked me to return as CEO. Disney and its incomparable brands and franchises hold a special place in the hearts of so many around the world. around the world, especially in the hearts of our employees, whose dedication to this company and its mission is an inspiration. I am deeply honored; to direct to; again this remarkable team, with a clear mission focused on creative excellence to inspire generations through; bold and unparalleled storytelling. 

Prior to his role as CEO, Bob Iger served as the position of president of the company's operations. He was also Chairman of the Board of Directors until 2021, before Susan Arnold takes over. The latter will remain in office despite the return of Bob Iger. A return that can be explained by the loss of money that Disney has to face. The firm with the big ears effectively loses turnover to; because of amusement parks, but also to because of Disney+, which should only be profitable at from 2024. A slight state of concealed panic; which probably explains the return of Bob Iger to agrave; the head of Disney.