Collins Dictionary named the main word of 2024: what does it mean

Word of the Year/Collins Dictionary

Collins British Dictionary has named “Brat” as the word of 2024. It combines many things in itself: hedonism, bright aesthetics and even the slogan of the campaign of the candidate for the US presidency from the Democrats Kamala Harris (Kamala IS Brat).

Brat is a confident, independent, daring person, which has a hedonistic attitude to life. This is stated on the Collins Dictionary website.

The word brat is associated with the British singer Charli XCX (real name Charlotte Emma Aitchison). Her sixth studio album, which was released in June, is called Brat. It gained popularity not only because of the originality of the songs, but also because of their remixes.

According to the singer, Brat is a girl , who is “anxious, but that's why she likes parties”, she is honest, open, “a little fickle”. Charli XCX said that a Brat is one of those with a pack of cigarettes, a Bic lighter and a white strapless top without a bra. The Brat aesthetic gained momentum on TikTok over the summer, where brat girl summer is seen as a rejection of other trends.

Inspired by Charli XCX's album, brat became one of the most talked about words of 2024. It's not just an extremely successful album, but a cultural phenomenon that resonated with people all over the world, and brat summer has established itself as an aesthetic and a way of life, explained the compilers of the Collins dictionary.

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In order to attract young voters, the team of US presidential candidate Kamala Harris used the word brat on her social networks at the start of her campaign this summer.

Charli XCX endorsed Harris after US President Joe Biden dropped out of the presidential race. The singer published the tweet kamala IS brat (Kamala is a brat), which gained 9 million views in just four hours.

Word of the year

The list of words of the year also includes:

• Delulu – something unrealistic in one's ideas or expectations. It's about the problems people face and their tendency to exaggerate the importance of those problems.
• Brain rot is a term used to describe clickbait and low-quality content on the Internet. , in which people dissolve, but which will not be remembered after a few minutes. It is said to cause brain rot.
• Romance is a hybrid genre that combines “novel” and “fantasy”.
• Era – a word inspired by Taylor Swift's Eras Tour, with which she gathered tens of millions of fans around the world.
• Anti-tourism – a movement or even an ideology when locals protest against excessive tourism.
• Looksmaxxing is a term that describes the process of maximizing one's attractiveness as much as possible.