The Coca-Cola company intends to expand its presence in Russia by launching the sale of coffee, although it previously sold mainly juices and carbonated drinks. We are talking about grain and ground products.
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In the Russian Federation, the sale of the new product will be carried out under the Costa Coffee brand. The recommended retail price is 400 rubles per package containing 200 grams of coffee. Over time, it is planned to expand the line, involving the sale of the product in capsules and packs intended for professional use. Coca-Cola plans to increase sales of coffee in the world as a whole, we are talking about 4% growth per year.
Costa Coffee is a British coffee chain. It is owned by The Coca-Cola Company. There are corresponding establishments in more than 30 countries, 35 coffee shops operate in the Russian Federation, and the operator Rosinter is responsible for the development.