China wants to curb advertising for cosmetic surgery

September 14, 2021 by archyde

China is declaring war on advertising for booming cosmetic surgery. It is imperative and urgent to regulate the advertisements on posters and train stations, on television programs or on social media, as they are rampant and make some false claims, wrote the pro-government newspaper “People’s Daily” in a comment published on its website on Tuesday.

Rules designed

Some advertisements linked good looks with “high quality” and “success”, telling stories of plastic surgery changing fate. The responsible competition authority had already drafted rules in August. The beauty industry is not the first sector the Chinese government has stepped up to regulate. For months, Beijing has been tightening the thumbscrews in various areas such as technology, education and real estate to regain control of the economy and society after years of loosening.

Demand increased sharply

In recent years, the demand for cosmetic surgery and medical-aesthetic treatments such as eye or nose operations has risen sharply. Many Chinese strive for a western look. There have always been cases in which patients were not adequately informed about the risks. According to the state news agency Xinhua, the responsible association expects the market for cosmetic surgery in the People’s Republic to grow to around 46.5 billion dollars (39.47 billion euros) by 2022.

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Natasha Kumar

By Natasha Kumar

Natasha Kumar has been a reporter on the news desk since 2018. Before that she wrote about young adolescence and family dynamics for Styles and was the legal affairs correspondent for the Metro desk. Before joining The Times Hub, Natasha Kumar worked as a staff writer at the Village Voice and a freelancer for Newsday, The Wall Street Journal, GQ and Mirabella. To get in touch, contact me through my