Carrefour teases Couche-Tard on Twitter

Carrefour teases Couche-Tard on Twitter

Barely days after Alimentation Couche-Tard had to abandon its plan to acquire Carrefour due to political intervention by the French government, the supermarket chain is taking the head of its Quebec rival on Twitter.

“For early risers our hypermarkets open at 7:30 am, for night owls remains open 24 hours a day. And for everyone, -34% on our maple syrup! »Published the French food distribution giant on the Twitter account on Wednesday.

Carrefour teases Couche-Tard on Twitter

Screenshot, Twitter

Carrefour’s humorous tweet.

Carrefour CEO Alexandre Bompard quickly retweeted the company’s message, saying: “I never relay our promotions but there …”

Transaction yet supported

Carrefour management and several of its shareholders, including billionaire Bernard Arnault, supported the $ 25 billion transaction with Couche-Tard.

But a little over a year before the presidential election in France, the Minister of the Economy and Finance, Bruno Le Maire, vetoed the regroupment, invoking food sovereignty.

Of doubtful taste for some

Carrefour teases Couche-Tard on Twitter

Screenshot, Twitter

A grain of salt from French Minister of the Economy Bruno Le Maire.

On Wednesday, Mr. Le Maire reacted to Mr. Bompard’s message by tweeting an animated image where we see pancakes being covered with syrup, an initiative rather badly received by Internet users.

“Are you all right Mr. Minister ?? One of them tweeted.

The Quebec Minister of the Economy, Pierre Fitzgibbon, did not see fit to react. Last week, he phoned his French counterpart to try to convince him to let Couche-Tard conclude a transaction with Carrefour, but to no avail.

Wednesday, The newspaper recalled that several Quebec companies have fallen into the fold of French buyers in recent years, including two yogurt producers and … a maple syrup processor.

With Francis Halin

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