Budget car brand Jetta can go beyond China
The management of the Volkswagen group intends to withdraw its Jetta car brand outside of China. The German company has long been considering plans to compete in the budget segment.
The Volkswagen has for many years sought to reach a growing market, dominated by cars with no frills. On these grounds it is difficult to sell machines that are created with the use of all technological innovations, since it is not allowed to fully compete with other automakers. As a result, the management decided to follow the example of Skoda and used a two-pronged approach. The German group used for the call to China my Jetta sedan to turn it into a budget brand. For 8 months now, Chinese consumers have the opportunity to purchase these machines. Statistics shows, during this short period the brand has managed to gain the attention of the 1% of buyers. The share of local companies from low-cost segment accounted for 30%. We are talking about Geely and Great Wall.
Harald müller, Director of the group, said, now in the automobile market there is a favorable situation for the implementation of affordable vehicles. Buy them young customers, sensitive to the coronavirus threat. The increased demand allows the user to plan the output of the Jetta outside of China, but which countries will be supplied car is not yet indicated.