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BMW has begun offering subscriptions to the functions of the heated seat, driver assistant and high beam.
It is worth noting that since 2020 “unwitting subscribers” ; Such functions have become customers from the UK, Germany, New Zealand and South Africa. Subscriptions are reportedly launching in South Korea.
Heated seats are reported to cost around $18 per month, $180 per year, and $300 for 3 years. "Unlimited Tariff" will cost customers almost $420.
Many customers condemned the company back in 2020 for introducing subscriptions because it limits the car owner at the software level.
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