Premium car maker Bentley announces limited edition Genesis Bentley NFT drop coming in September 2022.
Today we announce our first venture into the NFT marketplace with a one-time NFT drop on the carbon-neutral @0xPolygon network, scheduled for September 2022 and limited to just 208 pieces. Discover more: https://t.co/hWnrz69L4g pic.twitter.com/ppSqq5MRAS
— Bentley Motors (@BentleyMotors) June 22, 2022
The NFT collection will be created by Bentley Design.
A total of 208 tokens will be issued. The number was not chosen by chance – it is both the speed limit in the Continental GT Speed model and the number of cult R-Type Continentals produced in 1952.
The drop of tokens will take place in the Polygon network. The decision is in line with the company's commitment to achieving full carbon neutrality by 2030. Genesis Bentley NFT owners will receive exclusive rewards.
“Bentley customers also live online, buying luxury goods with digital currency and creating business in the Metaverse. […] NFTs have raised the prestige of both art and artists. The same could happen in premium cars,” said Bentley board member Alain Favey.
Going forward, Bentley will explore other use cases, including NFC, online gaming , applications for the metaverse and the use of blockchain technology throughout the organization.
Recall that the Italian fashion house Prada has released a collection of non-fungible Timecapsule NFT tokens as part of a collaboration with Cassius Hirst.
Formerly a premium brand Balenciaga announced the possibility of paying with cryptocurrencies in flagship stores in the United States and on the online platform.
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