In 2024, base iPhone models (iPhone 13, 14, 15, 16) accounted for 42% of sales in the US, according to the analytical company Consumer Intelligence Research Partners (CIRP).
During the same period, 13% of iPhone Plus, 19% of iPhone Pro and 26% of iPhone Pro Max were sold. The models are not indicated, because Apple changes the generation of smartphones in September.
In this regard, there is another nuance in the CIRP graph. The fact is that Apple always sells one generation of iPhone Plus, Pro and Pro Max, but three base models. For example, now you can buy iPhone 14, 15 and 16 on the official website, and from January to September 2024, iPhone 13, 14 and 15 were sold.
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If you compare statistics with previous years, you can notice an interesting trend: the 2024 iPhone Plus sells not only better than the 2022 iPhone mini, but also takes away the share from the base iPhones.
In addition, together the iPhone Plus and Pro Max account for 39% of sales, which means that many customers are willing to overpay for large screen, which is why these models are mainly bought.