Banks have found a way to collect more information about customers and office visitors. The number of Wi-Fi access points is increasing in auxiliary departments. Many large credit institutions already have wireless Internet in most of their offices, or it will appear soon, their representatives told Izvestia. Free Wi-Fi makes branches more convenient for customers, bankers say.
As part of a pilot project, RSHB organized access to wireless Internet in 100 branches located in various regions, the bank's press service reported. Gazprombank recently completed high-speed Wi-Fi coverage of its entire network of offices, said its representative. VTB (MCX: VTBR) plans to equip 1.5 thousand branches with wireless Internet, the service will be available to customers and employees of the bank, it said in a statement. The presence of a Wi-Fi network is a standard of customer service, noted in Sberbank, which has become a pioneer in the implementation of such a service in offices. Wi-Fi is available in all additional offices at Otkritie FC and in most of them at Sovcombank. The Crimean RNKB also has full coverage.
However, the desire to make the office customer-friendly is not the only benefit banks can derive from Wi-Fi in their offices. According to the interlocutors of Izvestia in the banking sector and in the communications industry, while people while away the time in line, sitting on the Internet, a lot of information about them gets to the credit institution. Banks collect this information for various purposes – this is both quick identification of the client and the ability to offer him a personalized product in real time.