Balenciaga leaves Twitter after the arrival of Elon Musk

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Doubts about content moderation would have led the brand to make the decision

Balenciaga leaves Twitter after the arrival of Elon Musk

Balenciaga is the most recent account to close its Twitter account. REUTERS/Thomas Peter

Twitter is in a stage of change and some brands and personalities have not taken it in the best way, so they have decided to leave the social network from that Elon Musk took over. Balenciaga is the most recent to close its account.

“Balenciaga has become the first major fashion brand to officially leave Twitterfollowing Elon Musk's takeover of the social media platform,” published Demna, the company's creative director.

The luxury clothing brand deleted her profile, as have other fashion celebrities such as Shonda Rhimes and Gigi Hadid, who left a message about her questions about the app's new leadership.

“For a long time, but especially with its new leadership, it has become more and more of a cesspool of hate and bigotry, and it is not a place I want to be a part of. I cannot say that it is a safe place for anyone, nor a social platform that does more good than harm”, published the American model.

In parallel to this situation, General Motors andDyson suspended advertising campaigns on the social network, although they still have their accounts open around the world.

 Balenciaga leaves Twitter after the arrival of Elon Musk

Balenciaga made the decision to close his account on the social network after the arrival of Elon Musk.

Everything would be due to the constant changes in which Twitter is currently undergoing and the freedom of expression policies promulgated by Musk, who proposes less content moderation, which for companies may mean that their campaigns or posts are related to speeches from hate.

Balenciaga had more than a million followers, so his main communication network is Instagram, where He usually deletes his posts once a season or parade ends and there he has more than 14 million users.

Times of change on Twitter

Since the arrival of Elon MuskThe company many things have changed on the platform. During the last week the application tested and deleted two functions.

First, it created a gray verification that guaranteed the officiality of an account, so it was mainly aimed at the media, governments, personalities and companies, but that same day the label was removed due to criticism from the community. Although it later returned and continues to work.

Days later Twitter Blue arrived, which is the paid version of the social network, and one of its novelties was to include the blue verification. This led to many accounts posing as large companies or famous people, such as Nintendo and LeBron James, generating misinformation on the platform. The next day the service was down and no one could subscribe.

Balenciaga leaves Twitter after the arrival of Elon Musk

Balenciaga made the decision to close his account on the social network after the arrival of Elon Musk.

Along with all this, the billionaire has fired several employees, which has generated lawsuits against the company and complaints public, such as the obligation to work more than 80 hours a week and the restrictions on working from home.

All these times of change have had a positive impact on other social networks that have a profile similar to Twitter. Mastodon is the most benefited, with a growth of 657% since October 27 and exceeding one million users. But in this list there are more than 10 favored platforms such as Tumblr, CocoFun and CounterSocial.

However, for Musk's social network the numbers in users are not negative and since the arrival of the billionaire the number of downloads has increased by 21%, with a cutoff until last Monday, November 7.

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