The Aunt Jemima brand, whose demise was announced last June, will now be known as the Pearl Milling Company, PepsiCo revealed on Tuesday evening.
More than 130 years old, Aunt Jemima – a property of Quaker Oats Company, itself owned by PepsiCo – had found itself in the limelight in the United States. The iconic brand had used as a logo, for years, the portrait of a stereotypical black woman who had become one of the symbols of systemic racism among our neighbors to the south.
In the wake of the riots that followed the death of George Floyd, suffocated under the knee of a police officer, PepsiCo had announced that it wanted to change the name of its brand of pancake mix and syrup. Other companies, such as Mars and its rice Uncle Ben’s, have also followed suit.
The Aunt Jemima brand will continue to be on the shelves until June 2021, but without the portrait that usually adorns it. Then, Pearl Milling Company products will take over in grocery stores.
The new division will also unveil in the coming weeks the details of a US $ 1 million investment to help black American girls and women, said the multinational, which has made US $ 67 billion (about C $ 85.5 billion ) in net profits in 2019.