< img src = "/uploads/blogs/64/92/IB-FQ8PEJ3GC_A0888c386.jpg" Alt = "as a dating application loses popularity"/> ~ < P > A few years ago millions of users actively used & nbsp; tinder, bumble and other dating applications. However, today the audience of these tools is steadily shrinking, and the younger generation is in no hurry to rely on algorithms for romantic dating.
< p >Pear Ring & mdash; This is the name of a small green ring with the inscription & laquo; pear & raquo;. The authors of the startup Pear Ring started a social experiment whose purpose & mdash; abandoning online deyting services and transition to acquaintances in the real world. The developers of the project suggested wearing a green ring that had to signal that its owner & mdash; A couple without a couple is interested in dating. Thus, the authors of the startup tried to encourage meetings and interaction in real life instead of endless Sviping in online attachments.
< p >The cost of the ring & mdash; About $ 25, it could be purchased on the official Pear Ring website. The authors of the project emphasized that several million people around the world have joined this experiment in search of traditional ways to get acquainted. Interest in the Pear Ring startup two years ago was quite high & mdash; Media was written about it and discussed on Reddit.
< P > However not all admired Pear Ring, there were also quite logical doubts about the effectiveness of this approach and even problems with the security of such a decision, because it is obvious that the owners of this ring, especially women, risk victims of unwanted attention or even persecution . The official site of Pear Ring is currently on the resource https://www.getthursday.com/, whose authors, however, also work in the deyting industry and offer an organization of offline events for those who are interested in acquaintances. This indicates that the authors of the startup Pear Ring did not give up the idea of transferring online dating to offline-world, but departed from the idea of Pear Ring's rings.~ < p >The idea of Pear Ring developers is not really deprived of common sense. Once upon a time, dating services, such as Tinder, Bumble and Hinge, were considered a revolution in search of relationships. They were easy to use and helped to find a couple with only a few swipes. But lately, they have been used less frequently. The reasons are varied: fatigue from rapid content, distrust of algorithms, and also & mdash; desire for digital detox and finding dating in real life.
< p > To claim that the Tinder era is coming out too early, but doubt that dating applications are no longer as attractive as before.
before. < P >< Strong > Popular Detting Services in 2024 lost an audience 0 ~/p > ~ > 62 > 62 < p >The tendency to reduce the trend of deying services is confirmed by statistics. As early as 2023, according to the Pew Research Center Analytical Center, almost half of the Americans used Tinder. Instead, Tinder, OKCupid, Hinget, and other similar application reports in 2022 declared a decrease in the number of paid users of these services by 8%.
~ ~ ~ < P > In addition, there is a tendency to reduce the number of downloads of these applications, especially with their peak indicators of 2018-2020. Thus, in 2023, Americans downloaded such applications more than 36 million times. This is 2% less than in the previous year and 16% less than in 2020, the first year of the Covid-19 pandemic.< P > For a long time the most popular service for dating among Americans has been Tinder, recently increasing interest in Bumble. It is especially fond of generation Z (who is 18-25 years old).
< p >The Tinder Store tries to adapt their product to the youth by offering them the best subscription plans and introducing new categories that will help you better navigate the site audience.
~ < p >< strong > Services for the past generation ?0 ~/strong >0 ~/p > > 62 > 62 ~ 62 < p > Applications that were must-have for those who are now a little over 30, are almost not interested in those who are a little 20. And although they try to develop new features, young people are in no hurry to study the tricks of Tinder or BUMBLE secrets -communion. College students survey in 2023 showed that 79% of them do not use dating services even once a month.
< p >That is why some experts claim that & laquo; gold era & raquo; The deatical applications are coming to an end, even despite their attempts to deploy new features and try to meet the needs of the audience. In addition, traditional services are competing with super-innovative and modern SI-dating services. The plot of the famous movie & laquo; she & raquo; In love with artificial intelligence in the era of developed generative AI looks like black and white cinema during IMAX. After all, dating services with Shi models, for example, Candy.ai and Kupid.ai, offer communication with women who can be customized to the needs of users & mdash; Create a digital pair with perfect appearance and character and have fun with it. True only in digital space.< p >An additional proof that young people are not interested in digital acquaintances are the loss of their interest in paid functions of these services. In 2023, a study showed that 41% of users over 30 paid for the premiums of these applications. The same was done only 22% of users under 30 years.
< p >< strong > algorithmic disappointment
< p > another reason for the loss of interest to Tinder & mdash; distrust of recommendation algorithms. Hidden information about these algorithms is part of the company's strategy, which is clear, because the algorithms are at the heart of monetization of these services. However, recently, users are increasingly disappointed in algorithms & mdash; in how they work and how they pick up a pair.
< p > & laquo; this dissatisfaction may be due to & Rsquo; explains for Newsweek Deon Black, sexual educator and dating trainer.
< p >Other experts also claim that people have been more likely to interact outside the digital sphere. Therefore, many young people choose live communication instead of dating applications. They returned to the origins, that is, they began to do what they did before the appearance of platforms and applications for dating.
< p > & laquo; people found that they like to meet people personally than to view profiles on their smartphone, & mdash; quotes Newsweek Dustin Sitar, CEO of The Gron Club, who organizes such meetings. & mdash; Personal meeting is more authentic because you immediately feel a person & Rdquo;.
< p >In 2024, in the US, new breathing gained another way of dating the era to Tinder & mdash; Live dates blindly. And those who are easier to start interacting in digital space are chosen by the social network Instagram or Tiktok. More than 17% of men and almost 11% of women get acquainted by playing online games.
< P > Breath, a new breath received businesses that organize a joint time for dating, for example, social clubs where people play games and communicate.
~ < p >< strng > Digital Detting 2.0
< P > While scientists argue whether there is a prospect of relationships that have started online, the developers of deyting platforms do not give up and are looking for new ways to keep old-new acquaintances in digital space. An example of such a new approach to digital deat is, in particular, the new Thursday application is only 24 hours available and only once a week. And Tinder is not far behind in his attempts to save the audience & mdash; The service has announced a new dating function blindly.< P > The tendency to refuse digital dating is discussed on the pages of the online media and in several branches on Reddit. Many discussions are convinced that the popularity of Tinder and analogues decline because people are tired of the fact that their daily lives are increasingly managed by algorithms. So their decision to manage at least to those who they want to communicate in real life is an attempt to take control of their life in their own hands.
< p > hardly Tinder and Bumble will cease to exist in the near future, but their dominance in the dating segment, especially among young people, gradually disappears and inferior to old or good online.
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