Apple has drastically reduced production of the Vision Pro headset and plans to completely stop production of the current version of the device by the end of 2024, according to The Information.
Why Vision Pro did not live up to expectations
Referring to several people who are "directly involved" to the production of components for the headset, journalists note that the reduction in production began at the beginning of summer. Moreover, some factories suspended the production of spare parts as early as May. Apparently, Apple has enough Vision Pro units in stock to meet demand until next year.
All in all, the Apple Vision Pro helmet didn't make another revolution. Demand for the device was rather weak due to the high price and the lack of content under visionOS. The Information estimates that Apple has produced between 500,000 and 600,000 of the headsets.
200% Deposit Bonus up to €3,000 180% First Deposit Bonus up to $20,000Insiders say that Apple representatives also informed the main supplier Luxshare of plans to wind down production in November. By the way, Luxshare now collects about 1,000 units of the Vision Pro every day.
Moreover, the company has suspended work on the second generation of the Vision Pro for at least a year to focus on the development of a cheaper helmet.
Note that this is not the first failed or raw Apple product in recent times. It all started with the cancellation of the launch of AirPower wireless charging 3 years after its announcement. This year, the company has already released FineWoven covers, which lasted exactly one year, but Vision Pro risks breaking this record. In addition, Apple failed to break into the AI race, and it is unlikely that the company will be able to make up for it. If the company does not start to change its strategy, it could end very sadly for it. Jobs would not forgive this.