Apple drew conclusions from its litigation with Epic Games and tightened rules for app developers and publishers. Now every game purchased must be installed exclusively from the App Store.
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In August, Cupertino decided to remove the popular multiplayer game Fortnite from its store. Now Apple has come up with new requirements for the developers of such applications and their publishers. In order for the product to be distributed in the Apple service, it must be separately registered and a catalog created for it in the App Store. Only from there it will be possible to download and launch the game, and not, as before, directly from streaming services, for example, Google Stadia and Microsoft xCloud. In addition, every purchase will now go through the Apple store, and the company will receive up to 30% of the profits. This is not only about buying the game itself, but also streaming microtransactions that players make in large quantities by making in-game purchases. The new decision by the company's management will take effect from the launch of the iOS 14 operating system, which will happen at the end of this month.
Microsoft has already given its assessment of this solution. It was emphasized there that due to the new rules, the players will face difficulties and get a negative experience. Even now, users of Facebook and other services have various restrictions on game products from the App Store.