According to Bloomberg, Apple launched a project codenamed Atlas, the purpose of which is to study the market of "smart" points The company conducts internal research, surveying employees about their impressions of existing products.
What else is worth knowing
More focus groups are planned for the near future. The research is led by Apple's product systems quality team, part of the hardware development division.
200% Deposit Bonus up to €3,000 180% First Deposit Bonus up to $20,000The research will likely help Apple identify key features to include in its "smart" glasses, as well as how to use existing technologies.
Notably, Apple often holds focus groups early in the development of new products to get feedback from employees and avoid leaking information about its plans.
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It is not yet known when Apple plans to release its own "smart" glasses, but market research shows that the company is seriously interested in this direction.