Apple launches Atlas smart glasses project

After this year's lackluster Vision Pro launch, Apple is focusing its efforts on an ambitious new a smart glasses project that should change the wearable technology industry. While details remain shrouded in mystery, recent reports suggest the company is conducting focus groups codenamed “Atlas” to collect feedback and determine ways to develop this new technology.

Apple is actively testing prototypes of smart glasses, which should become a real breakthrough in the field of augmented reality (AR). The initiative is led by the Product Systems Quality team, which began research earlier this week focusing on consumer preferences and market trends. This is reminiscent of Apple's approach to other products, such as AirPods and HomePod, when the company focused on a detailed understanding of user needs before releasing products.

While competitors, including Meta and Snap, have already launched their own smart glasses, Apple is setting an ambitious goal — to create real AR glasses capable of surpassing existing technologies. However, the road to this goal is likely to be long, and the launch of the device could take several years, given the high demands for quality and innovation.

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After this year's lackluster Vision Pro launch, Apple is focusing its efforts on an ambitious new smartglasses project that is set to revolutionize the wearables industry. While details remain shrouded in mystery, recent reports suggest the company is conducting focus groups codenamed “Atlas” to collect feedback and determine ways to develop this new technology.

Apple is actively testing prototypes of smart glasses that should become a real breakthrough in the field of augmented reality (AR). The initiative is led by the Product Systems Quality team, which began research earlier this week focusing on consumer preferences and market trends. This is reminiscent of Apple's approach to other products, such as AirPods and HomePod, when the company focused on a detailed understanding of user needs before releasing products.

While competitors, including Meta and Snap, have already launched their own smart glasses, Apple is itself an ambitious goal — to create real AR glasses capable of surpassing existing technologies. However, the road to this goal is likely to be long, and the launch of the device could take several years, given the high demands for quality and innovation.