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bT sd Apple and Facebook continue to impress - The Times Hub

Apple and Facebook continue to impress

Apple and Facebook continue to impress

(Photo: 123RF)

Record quarterly turnover for Apple, growth in the number of users for Facebook: the two American giants, big winners in the containment economy, once again displayed unfailing health at the end of the year.

Taking advantage of the ultra-solid sales of its iPhone, whose first model compatible with 5G networks has been marketed since October, Apple for the first time exceeded 100 billion dollars in quarterly revenues (111.4 billion dollars) and increased its profit over the same period of over 29%, to $ 28.7 billion.

The apple brand has also been able to count on the strong growth in its revenues linked to the sales of iPad, Mac, accessories (Apple Watch, AirPods, etc.) or even services (Apple TV +, Apple Music, etc. App Store transactions).

“Apple had an exceptional quarter in almost every product category,” commented Yoram Wurmser, analyst for eMarketer. “The pandemic clearly continues to benefit the company’s bottom line as customers snatch Macs, iPads and phones from the group.”

“The iPhone had a particularly good quarter, with an increase in revenues of $ 10 billion,” continues the expert. “The anticipation of strong demand for the iPhone 12 Pro bodes well for the coming quarters.”

Facebook is not to be outdone with its net profit of $ 11.2 billion (+ 53%) between October and December and its 3.3 billion users who visited at least once a month one of its four platforms and messaging (Facebook, Instagram, Messenger and WhatsApp) at the end of last year.

The social network believes it has benefited from the transition to online commerce, and from its lesser dependence on advertisers very affected by the health crisis, such as tour operators – unlike Google, the leader in online advertising.

Transparency

If the months to come are presented under the best auspices for Apple and for Facebook, some clouds could darken their horizon.

The group led by Mark Zuckerberg notably warned that changes in the policy for collecting personal information on Apple devices, which has promised more transparency, could cause it harm.

“Even though the timing of the changes brought about by iOS 14 remains uncertain, we expect to see an impact by the end of the first quarter,” the company said.

Another concern for the two behemoths: the avalanche of criticism of possible anti-competitive practices and the willingness displayed by the new American administration to tighten the screws in the face of the omnipotence of these companies.

Regulators are particularly targeting Facebook’s acquisitions of services like Instagram and WhatsApp.

Apple is often criticized for the amount of commissions that the group recovers from application developers for any paid transaction in its online store, the App Store.

Amazon and Alphabet, the parent company of Google and YouTube, are also under close scrutiny by policymakers in the United States and elsewhere.

The two groups will publish their quarterly results next Tuesday after the close of Wall Street.

www.lesaffaires.com

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