Apple again topped the ranking of the most valuable brands

Apple again topped the ranking of the most valuable brands

Apple, seven years later, regained the title of the most expensive brand in the world, displacing rival Amazon from the first place, Correspondent reports citing Kantar, which compiled the ranking of the most expensive brands.

Apple tops most valuable brands again

In a new Amazon has dropped from number one to number three in the rankings. The value of his brand is estimated at 706 billion dollars.

The value of the Apple brand was estimated by the ranking compiler at 947 billion dollars. Apple was the most valuable brand in the world last time in 2015.

Second line was ranked by Google with a brand value of $820 billion.

Louis Vuitton entered the top 10 most valuable brands for the first time, ranked 10th with a valuation of $124 billion.

Kantar's study attempts to assess brand impact on the market value of the company and the ability to generate sales.