Unsplash Google has decided to make articles from Californian media invisible in order to carry out a silent offensive.
Since this Friday, April 12, Google has decided to make articles from the Californian media invisible in order to carry out a silent offensive. Indeed, the American giant is responding following a bill aimed at requiring platforms to pay a commission to the media with the aim of resuming their content. < /p>
To ensure the “Preservation of California Journalism (CJPA)”, this text would make it possible to force the most powerful technological companies, such as those from GAFAM, to repay part of their advertising revenues from journalistic content in order to participate in the health of the environment, such as remunerating the use they make of it. . This law would then be an echo of that existing in the European Union concerning neighboring rights, passed in 2019.
Google then uses its Chrome search engine in order to use force to testify to the power it can have over the visibility of content. Mike McGuire, co-author of the bill and president of the California State Senate, criticizes what he considers to be “violent intimidation“. The press in the United States is experiencing a real decline and cannot afford such measures on its digital visibility. With the closure of nearly 130 publications in 2023 alone, the local press continues to dwindle and fears for its survival. The Internet represents a means of renewing itself, however this cannot be done through the absence of remuneration for the content that journalists provide to expand the use of the search engine.
While the profession is running out of steam, the shares of the digital advertising market captured by Google and Meta continue to increase, today reaching 80% of advertisers' spending. Such benefits, while both should work together to enable mutual profit, suggest that the American technology services company is only extracting the work of journalists without rewarding their work fairly. value, namely guaranteeing the sustainability of the media.
The vice-president of global partnerships at Google expresses more clearly in a press release that “we believe that the CJPA harms information in California” and that “if adopted in its current form, the CJPA would create a level of commercial uncertainty that no business could accept ”. So, the Friday shutdown would only be a “test” in order to prove what “impact […] the legislation em>[would] on the experience of our product”.
Measures which, however, remain drastic and which may seem unfair in the face of the agreements concluded between Google and other countries. Indeed, in France an agreement has been concluded since 2022, allowing information content that appears among search engine results or on other services to be subject to remuneration. A remuneration agreement has also been established across the Atlantic with Canada. From the United States, just one step away?
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