Serhiy Zhadan/Eldar Sarakhman
Recently it became known that Serhiy Zhadan is the best known by foreigners among famous Ukrainian writers and poets.
This is stated in the study “Made in Ukraine. Which Does the world know Ukrainian brands?” from Brand Ukraine.
The study revealed that Ukrainian public figures are better known abroad than brands of goods or services. Half of the surveyed foreigners were able to name at least one well-known person from Ukraine (or originally from Ukraine) without prompting. The highest level of knowledge is in Poland (59%) and Turkey (57%), and the lowest is in the USA (33%).
Ukrainian writer and poet Serhiy Zhadan surpassed the former Commander-in-Chief of the Armed Forces of Ukraine Valery Zaluzhnyi in terms of the level of spontaneous knowledge abroad. 0.5% of respondents to the question “Which of the famous and/or influential Ukrainians do you know?” Zhadan was named, and Zaluzhny – 0.4%.
Rating of Ukrainians
The level of passive knowledge of public figures from Ukraine is high. Only 19% of respondents from all countries did not identify a single person from the list provided to them. The highest level of knowledge was demonstrated by Turks and Poles (89%), and the lowest by Americans (63%).
Ukrainian writers from the proposed list are best known in Turkey: Lina Kostenko – 9%, Yuriy Andruhovich – 7%, Oksana Zabuzhko – 6%, Serhiy Zhadan – 5%. writers Lina Kostenko, Serhii Zhadan and Oksana Zabuzhko, as well as Yurii Andruhovych, were able to promote a positive impression of Ukraine.
Rating of Ukrainians
The positive attitude towards Ukraine in Great Britain, Poland, and Turkey is influenced by France's Lina Kostenko, in Spain, France and Turkey by Serhiy Zhadan, and in Germany and Turkey by Yuriy Andruhovych.
< p>“Made in Ukraine. What Ukrainian brands does the world know?” – online survey of adult urban population in 7 countries (Great Britain, Spain, Germany, Poland, USA, Turkey, France). It was conducted in May 2024 by research agencies Umbrella and FPA on behalf of Brand Ukraine. The total sample was 2806 respondents (400 people for each country). At the stage of analyzing the received data, the sample was weighted according to the age, gender, and place of residence of the respondent.
Brand Ukraine is a team of experts working on the development of the national brand of Ukraine since February 2022. international arena. The organization creates communication projects, develops the digital ecosystem of Ukraine Ukraine.ua and researches the perception of the country abroad.