The Quebec Tourism Industry Alliance is asking the Legault government to renew in 2021, and even beyond, the discounts granted to Quebecers, including the half-price Sépaq card, to stimulate the sector’s recovery.
In 2020, the Ministry of Tourism released a sum of $ 5 million to allow the Société des establishments de plein air du Québec (Sépaq) to offer unlimited access to the province’s 24 national parks at a 50% discount.
Instead of costing $ 80.25 (tax included), the annual card came down to $ 40.13.
The promotion was an astounding success. The 140,000 cards offered last June sold out in less than 72 hours.
CEO of the Tourism Industry Alliance
In anticipation of Quebec’s next budget, in March, the Alliance of the tourism industry of Quebec is already placing its pawns and invites the Minister of Finance and the Minister of Tourism to do it again, to encourage the population to travel to Quebec.
“It’s a measure that has worked very well. In the case of Sépaq, this brought in a significant proportion of new customers, so the measure gave an impetus to frequenting these parks and it really had a significant impact on the economy. People then spent in local businesses, ”says Alliance CEO Martin Soucy in an interview.
The government’s decision
For its part, Sépaq – which is a member of the Alliance – has nothing to announce yet and relies on the government, which itself sets the prices for access to the parks (daily access and the annual card). .
This also explains the limited quantity of cards available at 50% in 2020.
The $ 5 million envelope was insufficient to offer this privilege to all those who would have liked to take advantage of it.
The Alliance also recommends that the State renew the “Passports Attractions” program, which is also very popular with its discounts of 20% to 40%.
The program expires on December 31, 2021 or until the envelope – already increased – of $ 13.7 million is exhausted.
The same request was made for the “Explore on the road” program.
A special marketing fund
Among the other recommendations made to the State, during the pre-budget consultations, the Alliance also suggests setting up a special marketing fund (sum of $ 33 million in 2021-2022). in his brief.
It also proposes to set up a program to relaunch festivals and events and then support tourism companies to accelerate their digital transformation.