The least we can say is that the Impact’s new name, Club de Foot Montréal, is far from unanimous among fans.
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The reactions were numerous and they attacked the logo, the name or the communications of the club.
Some English speakers recall that clubfoot in English it is clubfoot, a problem that affects children. The logo also features a snowflake, which is sure to generate jokes, always among English speakers.
Indeed, in the language of Shakespeare, it is not a compliment. Expression snowflake refers to a sensitive person who is too easily hurt by the comments of others.
At the same time, as the old saying goes, you can’t make an omelet without breaking eggs.
Obviously, a name change for a club that has been around for over 25 years was not going to pass like a letter in the mail.
It’s a safe bet that reactions will have calmed down when the new jersey is unveiled within a month.
Impact president Kevin Gilmore was not at all taken down by the negative wind that blew on Twitter and Facebook after the announcement.
“We expected that. I expect social media to be populated by people who are not happy.
“We knew that it would not be unanimous. I expected the negative reactions to be more present. We hope that over time, they will understand the decision to make such a change. “
The club took a risk by going quietly, but Gilmore assures that all the necessary research has been done.
“We kept a fairly tight team and the research was done discreetly, especially during the Montreal Impact campaign.
“There is a lot of research that has been done to take the pulse of fans indirectly. “
In Major League Soccer history, a few teams have changed their identities and one of the most impactful transformations has been the Kansas City Wizards, who became Kansas City Sporting in the 2011 season.
The Wizards didn’t have a bad past, but struggled a bit with the change of identity, and since that transformation, Sporting have become one of the backbones of MLS with nine playoff appearances in 10 years, four association titles and an MLS cup.
“I look at Kansas City like a role model,” admitted Kevin Gilmore. Their stadium is full, they have made efforts to get closer to the community and are shining in several states around Kansas City.
“I’m sure it was received like us back then, and now it’s a team that stands out. “