There is strength in unity, they say. After coming together under the REFRAIN banner last spring, independent regional cultural festivals will soon launch a common digital broadcasting platform.
More than 70 festivals from various artistic disciplines (music, street arts, literature, cinema, storytelling, etc.) will be able to virtually broadcast their events on this platform, announced the Regroupement des festivals régionale d’art contemporain (REFRAIN) on Friday.
A first phase of the platform will be put online this year. “It may not be ready for the summer season, we are to establish the schedule”, specified REFRAIN to Metro.
This initiative funded by the Digital Ambition program of the Ministry of Culture and Communications will allow independent festivals outside large urban centers to shine more online and “transform” their economic model, according to REFRAIN.
The platform, which has no name for the moment, aims to eventually become a reference site for festivals.
It will particularly benefit events less known to the general public. It will also offer more visibility to artists, who will also be remunerated for the use of their content.
“The project aims to stimulate the three components of discoverability, namely the online presence of festivals, their visibility and their recommendation”, specifies CHORUS in a press release.
For example, the public can be recommended there events according to their tastes, availability or even their region.
The platform also hopes to encourage greater collaboration between independent cultural festivals and the business community, which can jointly develop partnerships and promotion strategies.