Experts estimate the cost of the Google Pixel 9 Pro/Google
A new report published today in Japan claims to reveal the bill of materials (BOM) for both the Google Pixel 9 Pro and Apple iPhone 16 Pro.
The specification is, in fact, an estimate of how much the parts that make up smartphones cost – obviously it completely excludes research and development and marketing costs, and this is important to keep in mind, writes GSMArena.
If this report is accurate (which it's not because it's not public information), it looks like Google's Pixel 9 Pro is much cheaper to manufacture (if we look at the cost of parts) than the iPhone 16 Pro . The Pixel is priced at $406, while the iPhone is said to cost $568.
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So, the Pixel 9 Pro's spec is 11% smaller than last year's Pixel 8 Pro, but that's a poor comparison since the Pixel 8 Pro's successor is the Pixel 9 Pro XL. The Pixel 9 Pro is simply smaller, which means it has a smaller screen and a smaller battery – both of which are probably cheaper than the larger ones, so that could be where the BOM cost reduction comes in.
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On the other hand, the iPhone 16 Pro's spec is 6% higher than its predecessor last year. The iPhone chipset costs $135, the display costs $110, and the camera components cost $91. The Pixel's SoC is $80, the display is $75, and the camera components are $61.
For comparison, note that the Pixel 9 Pro and iPhone 16 Pro start at the same price: $999.