This is the documentary that everyone is talking about: Kaizen, 1 year to climb Everest. YouTuber Inoxtag challenged himself to climb to the top of the roof of the world and filmed his ascent to make content. After being broadcast in theaters and posted for free on YouTube, Kaizen was broadcast this Tuesday, October 8 on TF1. Discover the audiences and viewers' reactions on social networks.
Kaizen, Inoxtag's challenge that surpasses the summits
It was at the beginning of 2023 that the 22-year-old YouTuber Inoxtag announced that he had set himself a major challenge: to climb Everest in a year. To do this, he must prepare himself before embarking on this crazy adventure because the young man knows absolutely nothing about the world of mountaineering. Thus, he will follow training over the months that follow to prepare himself both physically and mentally. He shares this period with his subscribers on social networks. Then, after having succeeded in the feat of reaching the highest summit in the world, Inoxtag announced this summer that it took the opportunity to make a documentary film entitled Kaizen which it will premiere in several movie theaters on September 13, 2024.
A winning bet for the young YouTuber because his documentary that follows his preparation for and ascent of Everest is a real hit both in cinemas and on YouTube where he puts it online for free. On the big screen in France, more than 340,000 spectators were able to discover Kaizen, including 40,000 entries recorded abroad. The next day, Inoxtag offers the video on Google's video platform which explodes the counters: in two weeks, Kaizenreaches 35 million views and becomes one of Inoxtag's most viewed content, followed by 8.6 million subscribers on YouTube.
What audience for Kaizen, 1 year to climb Everest on TF1?
The young content creator was able to benefit from even wider coverage to share his experience and get his message of self-improvement and self-confidence across thanks to TF1, which announced that it would broadcast the documentary on October 8, 2024 at 11:30 p.m. after the episode of Koh-Lanta.
200% Deposit Bonus up to €3,000 180% First Deposit Bonus up to $20,000Médiamétrie has just published the audiences for Kaizen broadcast between 11:32 p.m. and 2:02 a.m. and according to our colleagues at PureMédias, Inoxtag achieved a good score on TF1. The documentary was watched by 329,000 viewers, or 8.8% of the audience aged 4 and over in front of their screens.
Internet users did not hesitate to react on social networks during the broadcast, including the fact that TF1 was forced to blur many sponsored passages to hide the brands. We'll let you discover some reactions.
Who's going to watch #kaizen on #TF1 for the umpteenth time to make the ratings explode? u270b
October 8, 2024
I'm rewatching Kaizen this time on TF1,
I still don't realize how crazy Inoxtag has come up with this, it's so incredible.
October 8, 2024
We realize that despite the success at the cinema and on YouTube, many people are discovering Inoxtag and #kaizen thanks to the broadcast on TF1 after Koh-Lanta, despite the late hour.
Which shows that TV has a distinct audience from the internet. And broadcasting has its relevance.
October 8, 2024
I go into the living room to say goodnight to my mother, what do I see? Is she watching Kaizen? inox le goat #kaizen #TF1 #inoxtag pic.twitter.com/5VbsyVdOTy
October 8, 2024
2nd viewing of the @Inoxtag doc and I cried even more than the first time. The project is crazy, the images are breathtaking, the music is gripping and the message behind it all is so strong. And to think that I get dizzy at the top of a ladder #kaizen @TF1 pic.twitter.com/vG8gmvfHqM
October 9, 2024
On the left is the YouTube version, on right the TV version #Kaizen pic.twitter.com/ebHptJBjod
October 8, 2024
The tf1 editor who had to blur all the brands present in #KAIZEN pic.twitter.com/ODLlRWFK9c
October 8, 2024
And for those who haven't seen Kaizen: 1 year to climb Everest yet, you can find it on YouTube or on TF1+.