The survey showed that 58.4% of iPhone 15 Pro, iPhone 15 Pro Max and iPhone 16 owners do not use Apple Intelligence at all. Owners of Samsung smartphones also do not consider AI necessary — 53.1%.
SellCell, an old tech sharing site, surveyed more than 2,000 Apple and Samsung phone users. It found that most owners of Apple and Samsung phones did not use the new AI features at all. Among those that were, a few functions turned out to be the most popular. About this writes Entrepreneur.
The survey was conducted from November 28 to December 6 in the United States among more than 1,000 Apple iPhone users and 1,000 Samsung Galaxy phone users. It was held before Apple's iOS 18.2 update was released on December 11, which added more AI features, including turning Siri to ChatGPT for answers.
The survey found that the majority of iPhone owners (58.4%) who use the iPhone 15 Pro, iPhone 15 Pro Max or iPhone 16 model did not use Apple Intelligence. A similar percentage of Samsung smartphone owners, about 53.1%, did not use the AI features of their phones at all.
Why Apple and Samsung phone owners prefer not to use AI? Apple iPhone users said the main reason was that they had not updated their software to the latest version (57.6%). The main reason cited by Samsung Galaxy users was that they did not find AI features useful (44.2%). Inaccuracy was a concern for 18.2% of Apple users and 35.5% of Samsung users.
With 41.6% of respondents using Apple Intelligence, the most commonly used AI features were writing tools that proofread, summarize, and rewrite text in apps like Notes and Mail.
Other popular AI tools were notification aggregation, which combines information from multiple notifications into a single view, and priority notifications, which summarize messages and highlight urgent emails.
For Samsung, the most popular The AI feature used by over 80% of Samsung AI users was Circle to Search, which allows users to draw a circle around any image on the screen to search Google for relevant information about that image.
Galaxy AI features such as Live Translate, which translates conversations in real time, and Transcribe Assist, which creates transcriptions and summaries of recordings in the Voice Recorder app, were used by less than 4% of Samsung AI users.
Regardless of the AI features, Samsung and Apple users were largely loyal to their chosen phone brands. A majority of Apple users (78.9%) and a majority of Samsung users (67.2%) said they would not switch brands for better AI tools.
Over four in five respondents overall also said they would not pay to use AI.