85% of all profits in the smartphone market came from Apple, and this is a new record

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Apple also set new records in terms of revenue and quantity

Apple last quarter was the first in several years when the company recorded a decline in revenue and profit in annual terms. However, Apple still earns the most in the smartphone market, and 2022 was a record year for it. According to Counterpoint, 85% of all profits in the smartphone market came from Apple. 

85% of all profits in the smartphone market came from Apple, and this is a new record

Firstly, this means that Apple has made more money than all the others combined. Secondly, this is a record figure for the company. But that's not all. At the end of last year, Apple also accounted for 48% of all revenue in the smartphone market, and this is also a record value for the company. And even in terms of deliveries, the Cupertino giant set its own record, occupying 18% of the entire market. 

As you can see from the graphs, deliveries in percentage terms have not changed much since at least 2015, but profit and revenue in recent years relative to the market as a whole, Apple has grown significantly. That is, the company's average selling price of a smartphone is growing. 

85% of all profits in the smartphone market came from Apple, and this is a new record

In total Last year, about 1.2 billion smartphones were sold worldwide, which corresponds to a fall of 12%. And this is the lowest figure in almost 10 years. 

Revenue from the sale of smartphones decreased by 9%, to 409 billion dollars. This is the lowest figure since 2017. The increase in the average selling price of a smartphone last year was 5%. Given the statistics, probably thanks to Apple.  

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